We were seeing a decline in bookings for our static packages — those built on our own charter flights and hotel contracts. At the same time, dynamic packages — with hotels and flights from external suppliers — weren’t performing well either. Both were offered separately, just like our competitors.

At the same time, the actual front-end search of dynamic packages was over-engineered - too complicate to be adopted by users.

Challenges:

• Divergent understanding of user experience (UX) and user interface (UI) between two international development teams (Spanish and Russian), each tailored to their local markets.
• Technical performance issues with the existing system, necessitating a new caching solution.
• Limited project budget.
• A strict deadline for market launch.

• Integrate the static (ERP-based) and dynamic (API-based) travel package sources into one consolidated search engine to improve usability and eliminate redundant comparisons across systems.
• Streamline the front-end search and booking experience by showing real-time prices in the search results, simplifying the selection process, and improving filters and navigation logic.

• Adopted the Agile framework for flexibility, as the project involved significant risks and uncertain outcomes.
• Used lean development techniques, prototyping critical features, and gathering stakeholder feedback before full-scale development.
• Allocated specific sprints for learning new tools and anticipated additional time for code refactoring and bug fixes.
• Strengthened the team by adding a business analyst and UI designer.
• Assigned two support members for faster problem resolution.
• Strengthened the team by adding a business analyst and UI designer.
• Assigned two support members for faster problem resolution.

• Methodology: Agile (Scrum)
• Team Composition: Cross-functional, international team of 23 members (15 in Russia, 8 in Spain)
• Tools: Jira (with Scrum plug-in), Redmine, Google Analytics

• Achieved a 33% overall sales increase and a 500% growth in targeted market segments (dynamic packages with regular flights).
• Improved stakeholder satisfaction.
• Accelerated critical functionality delivery by 40% through Agile implementation.
• Launched a unique software product in the Russian market within 6 months (MVP).
• The MVP became one of the market’s leading tools within 3 months of launch.

• Early and consistent stakeholder involvement is critical in B2B projects.
• Transparent communication of the product roadmap and results ensures alignment with larger strategies.
• Agile methodologies with developer engagement proved highly effective.
• Strong negotiation skills with stakeholders are essential for success.